Business and public organizations rely on relationships as a measure of success. We provide processes to build better relationships with customers, consumers and communities.

We move potential customers through the sales pipeline faster through complete visibility of activities, key contacts, and promotions. Orders and issue resolution can be processed directly with ERP systems. Management of large communities and municipalities can be efficiently performed within budgets.

The key goals for enterprise management are:


  • Build better understanding through a stronger relationship and touch points.
  • Strengthen customer loyalty through better customer experience.
  • Attract new customers and upsell current customers.
  • Win new clients and contracts.
  • Increase overall profitability.
  • Decrease customer management costs.
  • Improved financial visibility and regulatory compliance.
  • Improved quality of data through data integrity checks throughout the system.
  • Scalable system that can grow as your needs grow.

The BWS team is ready to assist in the following areas of expertise:


Call Center Management

  • Orders
  • Return Merchandise Authorizations (RMA)
  • Sales Support
  • Product Support
  • Case Management

Lead Management

  • Prospecting and Discovery
  • Lead Qualification
  • Task Management
  • Sales/Marketing Workflow
  • Customer On-Boarding
  • ERP Integration

Public Administration Management

  • Government Administration
  • Public Services
  • Public Safety and Justice
  • Health and Social Services

Loyalty Management

  • Award/Points Management
  • Award/Points Redemption
  • Membership Management

Campaign Management

  • Manufacturer-to-Store Campaign Integration
  • Campaign Setup and Tracking
  • Campaign Planned vs. Actual Visibility

Segmentation and List Management

  • Configuration of Market Segmentation
  • Integration of Lists
  • Integration of Data Warehouse and BI
  • Segmentation Visibility Dashboard

Promotions and Trade Agreement Management

  • Promotion Workflows
  • Trade Agreement Workflows
  • ERP Integration

Social Media Management

  • Listening Platform Integration
  • Media Trend Monitoring
  • Micro Blogging Management
  • Client Buying Signal and Event Monitoring
  • Campaign Monitoring