Microsoft Dynamics CRM is a Customer/Public Administration Relationship Management (CRM) Business Solution for sales force automation, customer service and public administration. Dynamics CRM/XRM helps reduce costs and increase profitability by organizing and automating business processes for sale force, call centers, customer loyalty programs, marketing campaigns and managing customer field service.

Key features:

  • Strategic data management to organize and provide a new level of data accessibility from a wide variety of internal and external sources.
  • Better and more accurate decision-making capabilities due to the ability to integrate data from a variety of sources into a single reporting solution such as dashboards.
  • Improved support for multiple users throughout the organization to eliminate data discrepancies and contention.
  • Enhanced forecasting through the integration of both historical and planning data.
  • Scalable transactional capabilities to provide the ability to grow data centric solutions (e.g., ERP and Data Warehouse) as your needs grow.

Sales Force Automation

  • Lead and opportunity management
  • Account and contact management
  • Territory and sales quota management
  • Forecasting and sales analytics
  • Offline and mobile device access
  • Quick access to products, pricing, and quotes

Customer Service

  • Account and contact management
  • Case and interaction management
  • Incident routing and queuing
  • Product and contract management
  • Knowledge-base management
  • Service scheduling
  • Workflow across teams and groups
  • Service reporting and analytics


  • Customer segmentation
  • Campaign planning and execution
  • Data extraction and cleansing
  • Analytics and reporting
  • Marketing/sales collaboration tools
  • Information sharing portals